Monday, August 27, 2007

Amscol


My family and I went to Adelaide in the summer of '73. I was entranced by two things: an apparent plethora of 50c pieces (I don't mean people were giving them to me, but that there just seemed to be a lot more of them around. My father must have commented on it or something) and the existence of another brand of icecream aside from (or instead of?) those I knew, Streets, Peters, Pauls (? did that exist yet?) and Toppa (the late, lamented). Yes it was AMSCOL. This ad was in the Loxton historical village, being all historical. I wonder if that makes me more historical than I thought.

15 comments:

Adam said...

Does that sign say "Bricks. It's a food not a fad"?

David said...

You could read it that way, but you'd have to include the stuff at the bottom about cans.
Funnily enough I had not 2 hours before been given as a present an early 20th century brick.

Ben.H said...

I grew up in Adelaide and Amscol rocked my cavity-strewn world, but that was because you had to drive two hours out of town before you could find anywhere that sold Golden North ice cream.

"It's a food not a fad" was their lame-o slogan pretty much until the end, with the dreaded corporate mergers of the late 80s. That foreign interloper Pauls took over a lot of their products, I think.

A friend of mine worked for a while at the Amscol factory in Hurtle Square. On his last day they pushed him into one of the ice-cream vats. Maybe that's why they closed Amscol down.

So, you didn't notice the Farmer's Union iced coffee, Dairy Vale, Woodies, or Menz Fruchocs then?

David said...

Farmers Union I choose to ignore for their foul advertisements. The other products you mention I - um - didn't notice, no. 'It's a food not a fad' is pretty bad, but is it any worse than 'Health food of a nation'? Not that it's a competition. (Actually claiming icecream as a 'food' is probably better than claiming it as a 'health food'.)

red spots said...

"Amscol", to the untrained, non-Adelaidian ear, sounds like something you'd rub on that rather embarrassing rash.

David said...

Worked for me

topplan said...

I also had the fortune of being brought up around Amscol ice cream and just looking through this page has brought back many happy memories plus the mouth watering taste of Twin Choc's. Out of town as has been said Golden North had some awesome flavours of ice cream including "honey". Does anyone know when Amscol ceased?

Anonymous said...

My Grandfather was one of the five founders of Amscol Icecream

Anonymous said...

I too was brought up on Amscol ice cream, my grandfather use to do the milk round in the city with a horse and cart, when my mum was a little girl, my grand father worked there for many years until it closed down, i rmemeber as a child, we use to go to the factory and poppy always gave us a twin choc yummm and we always had a icecream birthday cake

Leo. Cor..... said...

My uncle & mum used to work at Amscol. I remember going on a school excursion there & seeing my uncle working in the cheese section & then a little later bumping into mum working in the milk section, I was the envy of all the kids on the excursion. We always had a good stock of icecream, milk, cheese & even iceblocks. What a shame it's all just a memory now.

GrumpyOldMan said...

Yeah that does say bricks. When I was fairly young (I was born i 1969 so I'd guess this was like early 70s) Amscol sold icecream in rectangular blocks, wrapped in waxed cardboard like that used to make milk cartons now. I'd say that was what the sign meant by bricks.

I was actually googling for a picture of one of tose bricks which was what bought me here to this site.

And I also remember seeing metal tins of it, square an I think bigger than a 2L ice cream container of today, I'd say that's what the cans were.

naughty nephew !!! said...

I was born in 1941 and lived, most fortunately, all my growing years in Adelaide, in the home of AMSCOL.
Googling for the origin of the name, I came upon Ms. Crescent's blog and that started things rolling.
As a child our family was not endowed with a lot of money, but somehow mum always found enough to take us to the Royal Adelaide Show each year (our special once a year outing).
An Auntie (no name) worked on the AMSCOL counter in the entrance to the Hall of Industries. So our first of numerous stops during the day was, of course, the AMSCOL for the advertised 'It's a food and not a fad'. We would often get change for a shilling, having paid over only threepence or sixpence.
A naughty auntie but what wonderful memorys for an 'old bloke'

Anon said...

AMSCOL stands for Adelaide Milk Supply Co-operative Limited and a brick was one way the icecream was packaged.

Alan Evans said...

My twin brother actually played a role in the Twin Choc Adverts in that era. Does anyone know where I could obtain a copy of the TV commercial

"Twin Chocs Double the Fun"

Alan Evans said...

My twin brother and I were in the Amscol Twin Choc Ads in approx 1976. Can anyone assist me in obtaining a copy of the advert

"Amscol Twin Chocs Double the fun"