... is the theme of a totally insane advertising campaign running on tv and on public transport at the moment. Cunningly night-of-the-living-dead-ish the images might be (slovenly zombie people draped on decent citizens trying to get places or get on with their jobs; I notice that however eerily and deadenedly draped the holdbackers are, the male ones don't connect crotchwise with their hosts, just in case you think it's an ad decrying dry humping) there is one little problem with it. WHAT THE HELL IS IT ABOUT?! Is it, as I suspect, an ad trying to tell people not to hold the doors open on trains so other people can get on? Is it, as I suspect, an ad attempting to suggest that the reason so many trains are late is that selfish citizenry are preventing them from running on time? If it is, then it's probably sensible to make it so obtuse, as the message is completely ludicrous - if anyone came out and said this was the reason the trains are late all the time, they'd be laughed out of court (or wherever they were when they said it).
While I'm at it, can I please get a punch or two in on the 'fare evaders' ad campaign. This at least says what it's meant to say - that fare evaders are 'supported' by other passengers. Of course, it's not true and if it was, can we please have a scaled ticket system where the more tickets are bought, the cheaper each individual ticket becomes? The new smart card system could easily calculate this and give us a refund every day, based on how many fares were paid for.
These campaigns are, however, unmitigated bullshit (well, I say that about the 'don't hold others...' but I actually don't know what it's for - perhaps I actually agree with it). (No, I looked at the website, and I was right about what it was about, and I don't). Talk about ingenuous. I propose a new ad campaign blaming commuters for the indicators and train announcements on the trains themselves being wrong half the time.