Northern Lights
At last! A blog about everything
Tuesday, November 03, 2026
ed kuepper
Sunday, November 01, 2026
five years ago
welcome to november

Friday, October 30, 2026
more on bushell's instant tea
'Racing, racing and moron racing', remember that from Punter to Punter? Lol. Well unrelatedly here's more on Bushell's instant tea. It dates from 1970.
The above is from R. R. Walker's Age 1 April 1970 (p. 16) column on 'Advertising', investigating the promotion phenomenon that is Bushell's Instant Tea. Walker says it is 'Interesting to note... the introduction of Bushells new Instant Tea to the Victorian market. It is said to have a backing of $100, 000 for the market launch.
'Bushell's claim to have about half the existing "leaf-tea" market already and they hope to push that percentage up further.
"Inevitably, they will lose some of their existing sales, but that is a calculated risk and worthwhile if their total share of instant and leaf combined can be increased.
"They also claim that the average tea drinker won't be able to tell the difference, but the convenience factor will hold strong appeal for office folk and busy housewives.
"Are they spending too much or too little?
"Time - and the greatest variable of all, public acceptance - will decide."
Since I can find nothing in the newspapers about Bushells Instant Tea after November 1970 I'm going to guess the decision was pretty swift and not in Instant Tea's favour.
north melbourne to north carlton
It was a stupidly hot morning by the time we were coming back and Perry I think got really pissed off about it, even though I made sure to favour shady spots. I didn't like it either much, to be honest. But we got in 15 000 steps so we can feel adequately exercised, if that's a consolation. Now here is a question for you:
What went round the boardroom table at Bushells when they decided to market something called instant tea, and similarly, what went round when they decided they were going to stop marketing something called instant tea? Also, what the hell is instant tea? I think of tea as being more or less instant, I suppose you have to leave it a short while to 'draw', but who wants their tea right now?
Third question: is there no requirement of advertisers to remove painted 'billboards' like this? So in fact the only way it ever goes, is if someone else buys/rents the space and reuses it?
kew and ivanhoe walks
I must have really enjoyed the walks I had with Perry last Wednesday and Thursday as I barely took any pictures (you'll be upset to hear). Well, I did feel the need to record the above, just for future analysis.
Wednesday, October 28, 2026
let the two grow together
According to Sands and McDougall for 1940, 9 Park St was occupied by J. V. Reilly. I don't understand any of this but I am a bit dazed by all the things I've seen today.
ed kuepper
The below unremarkable picture of Ed Kuepper is from 9 years ago give or take a couple of weeks and it was some show I think at the Corner b...
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Just marvellous to see Joan Letch in an episode of D4 from 23 September 1974 called 'Lonely Hearts', as an actual character with, yo...
















