Northern Lights
At last! A blog about everything
Friday, November 06, 2026
that dog park again
Wednesday, November 04, 2026
that dog park
Tuesday, November 03, 2026
camberwell market on the weekend
ed kuepper
Sunday, November 01, 2026
five years ago
welcome to november

Friday, October 30, 2026
more on bushell's instant tea
'Racing, racing and moron racing', remember that from Punter to Punter? Lol. Well unrelatedly here's more on Bushell's instant tea. It dates from 1970.
The above is from R. R. Walker's Age 1 April 1970 (p. 16) column on 'Advertising', investigating the promotion phenomenon that is Bushell's Instant Tea. Walker says it is 'Interesting to note... the introduction of Bushells new Instant Tea to the Victorian market. It is said to have a backing of $100, 000 for the market launch.
'Bushell's claim to have about half the existing "leaf-tea" market already and they hope to push that percentage up further.
"Inevitably, they will lose some of their existing sales, but that is a calculated risk and worthwhile if their total share of instant and leaf combined can be increased.
"They also claim that the average tea drinker won't be able to tell the difference, but the convenience factor will hold strong appeal for office folk and busy housewives.
"Are they spending too much or too little?
"Time - and the greatest variable of all, public acceptance - will decide."
Since I can find nothing in the newspapers about Bushells Instant Tea after November 1970 I'm going to guess the decision was pretty swift and not in Instant Tea's favour.
that dog park again
We went there again and the gate was open again. So we went in and had a time. Perry was a little perplexed that I hadn't brought a ball...
-
Just marvellous to see Joan Letch in an episode of D4 from 23 September 1974 called 'Lonely Hearts', as an actual character with, yo...














